TOP 10 TRENDS TO TRANSFORM EVENTS IN 2020
We have a prediction: Experiential marketing is a key tactic and it’s here to stay. Human-to-human interaction and the ability to build meaningful, lasting connections between brands and audiences have proven in-person events are critical to a powerful marketing strategy.
Each year, EA surveys professionals, experts and top case studies to identify the biggest — and most effective — trends for the year ahead. B2C has previously led the charge for experiential innovation, which would trickle into B2B events. Now the influence is mutual. B2C is also impacted by innovations from the business side.
As we enter a new decade, some challenges continue to persist (see the “Anti-Trends” section), while other trends that may have seemed unimaginable 10 years ago have emerged (see “Be in the Green”). Experiential is thriving, and we remain surprised and delighted by the originality it inspires.
Cheers to the rip-roaring 20s,
Agency EA